At The Gate Worldwide, I worked with clients like CFA, Capital Group, and Federated Hermes, but my main focus was DoorDash. Brought on specifically for them, I became a full-time team member, helping expand and maintain consistency across their brand.
All Things DoorDash
-
All Things DoorDash -
The Gate Worldwide
The Merchant Audience
For the merchant audience, we focused on making it easier for them to connect with their current customers while helping new ones discover their businesses. We aimed to streamline how their online operations ran, cutting down the stress of managing everything so they could focus more on what they do best—growing their business and serving their community.
The Consumer Audience
The language in the consumer emails was all about saving time and money, but we made sure it came across with real heart. We wanted to show consumers that we get it—life’s busy, and the last thing they need is to worry about things like grocery shopping or figuring out dinner. Our goal was to make them feel supported, like they were talking to a friend who’s got their back, so they could focus on what they love, not the hassle.
The Dasher Audience
For Dashers, the emails were all about making sure they had everything they needed to succeed and earn as much as they wanted. We kept them informed about safety and highlighted the tools and resources available to ensure they felt supported every step of the way. It was important to show how much DoorDash cares about their well-being, providing not just opportunities to earn, but a safe, reliable environment to do so.